Sequential development of the new product was developed by NASA in the early 60s of the last century and it is called a Phased Review Process model. It has been adapted and developed by the enterprises. It involves moving the innovation process from department to department with the constant manager’s change of certain development stage.
The NPD process has been divided into functional tasks assigned to the department of the company but the start of another tasks succeeds after completion, reconciliation and possible revision of the preceding tasks. The action is listed as the existence of barriers between the tasks. This process burdened with a number of drawbacks: