16. The DMADV

The DMADV is a method of managing the process of either a new project or a new product. This method is used if the product or the project has not existed in the company or if it requires optimizing. This consists of five parts. The abbreviation DMADV was created of the first letters of: define, measure, analyze, design and verify, which are described below.

Define: the project’s aims are described and the information about their scope is presented. The product requires defining the model and its type, indicating development strategies and establishing its functionality. The project, however, demands estimation of the risks, the schedule and guidelines development.

Measure: the aim is to measure and defining the customer’s demands and requirements. Firstly, the competitiveness and market value are established. Thanks to those methods, customers’ demands become the aim of the project.

Analyze: the available solutions are analyzed in order to achieve the main aim. The hierarchy of needs requires establishing. The aims gathered in the second step are employed to the analysis based on design, financial and quality criterions.

Design: either process or a product is designed. This is achieved due to the use of models, simulations or prototypes. The aim from the first step should be presented clearly. Creating and testing teams may work on the design simultaneously. The aim is achieved on the more detailed level. Optimized design is possible.

Verify: the project is verified on the basis of the project’s preparation, its efficiency in reality and the ability to meet the customers demand.

This method’s result should be based on the presentation of the new product and its parameters or on the detailed presentation of the whole process and its optimization.